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Ignition Car Centre is an impressive culmination of almost 150 years of combined automotive experience between Directors, Martin Roller, Marvin Burke and Anthony Alafaci.


The Team are synonymous with the Brisbane prestigious car market, with their dealerships over the years featuring brands including BMW, Mini, Volvo, Lamborghini, Rolls Royce and Ferrari.


After departing Brisbane BMW in 2019, The Team took a short hiatus before sensing an opportunity in the high-growth RV industry and taking their automotive experience to establish Caravana, a Redcliffe-based caravan dealership that also sold prestigious used cars. It made sense, given Martin and Marvin’s experience and the synergies between cars and caravans.  

Fast forward and after selling over 1,000 caravans and exceeding all expectations, space became an issue at Caravana’s Redcliffe dealership and it was time for the car division to find a new home.


Always on the lookout for the next business opportunity, The Team commenced discussions to become the Brisbane agent for INEOS Grenadier, an all-new built for purpose 4x4 owned by English billionaire, Sir Jim Ratcliffe. Again, this was a logical step given The Team’s background and it complimented the existing prestigious used car division and the caravan business.


From the ensuing appointment, Ignition Car Centre would become the Brisbane home of the INEOS Grenadier, the current premises were sourced and were indeed a perfect match; easy access from the south and north, close proximity to the CBD, a unique industrial/warehouse style that compliments the INEOS brand and of course, sufficient space for the service division which is to be headed up by experienced BMW technician, Darren Shaw and Ashlee Tomkins. The team are assisted by our Service Advisor, Jordon Thomas.


With such growth across the business, Martin and Marvin saw the opportunity to invite another former colleague, Anthony Alafaci to form a new leadership group across the organisation in late 2022. Anthony’s technical and operational background perfectly complements that of Martin (sales and marketing), Marvin (accounting and finance).



For many people buying a car is an experience that comes along every few years. Sometimes even once in a lifetime for a dream car! This premise is what drives the culture at Ignition Car Centre. The experience of purchasing your dream car being a pleasurable and unforgettable experience. Professional, considerate and something you want to tell your friends and family about! See our amazing 5 star Google Reviews to see what our customers think. Here is one of our favourite reviews from Greg.


‘The best experience I have had buying a car. Ignition were very helpful with all details of the car and had all the information at hand when I travelled from the Gold Coast to see the car in person. They were extremely accommodating when it came to making the sale and I drove the car out that afternoon. The car is a joy to drive and I could not rate the experience anything but positive. Thank you Ignition Centre and you will be seeing me again.’


Due to the experience and industry contacts of the team at Ignition Car Centre we are able to provide a one-stop-shop for a wide variety of additional services, from trade-ins to finance to insurance to accessories and aftermarket packages.


Have a trade-in? We can maximise your trade-in value due to our vibrant used car operation. This means we have the option to purchase or consign your car.

Need finance? We also offer a wide panel of lenders to provide the best financial solution to your vehicle purchase.

Service division. Ignition Car Centre now has our very own service division that ensures our used cars are mechanically A1, that provides car servicing to our customers and the general public and that prepares our Grenadiers for delivery.

Accessories and aftermarket packages. Ask the team about accessories and aftermarket protection packages, including window film, extended warranty and ceramic paint protection. See our exclusive INEOS Grenadier protective accessories brochure here.


View our current used stock here, simply drop into 25 Hayward Street, Stafford, or like our Facebook page to stay up to date with Ignition Car Centre and the INEOS Grenadier.



I G N I T I O N   C A R   C E N T R E

  25 Hayward Street, Stafford, QLD 4053, Australia.

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